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Home / INC 500 / ETTER – An American Business Growth Story – Part 2

ETTER – An American Business Growth Story – Part 2

In Part 1, we talked about the importance of having a goal.  A goal without a plan is just a wish.  You need to have a solid plan behind the goal to ensure that you are doing the right things necessary to achieve the goal.  We have the following plans;

  • 5 year plan
  • 1 year plan
  • 90 day plan
  • 30 day plan

We look at the business in the following categories;

  • Grow the Business – These are our Sales and Marketing Strategies
  • Drive the Economics – These are our Cost Containment and Expense Management  Strategies
  • Build a High Performing Team – These are our People Strategies
  • Make it bETTER – These are our Operational Improvement Strategies
  • Create Raving Fans  – These are our Customer Strategies
  • Invest in the Community – These are our Volunteer and Community Involvement Strategies.

We’ve developed a few key initiative in each category and keep the focus on a few areas each quarter.  This allows us to move the business forward while keep production and other aspects moving as well.

Step #1 – Set a Goal

Step #2 – Have a Plan

Stay tuned for Steps #3-#5!