We have a suggestion box and we get great suggestions from our team members. A recent suggestion was for us to set up a paper recycling program. It’s one of those no-brainers that slips through cracks when you are in high growth mode….
So, I send a web lead to a company that provides a great recycling and shredding service called Shred-It. I’ve used them before and had a good experience, so it made sense to reach out to them. As a marketer, I specifically chose sending in a web form rather than call. I know we like getting web leads and I like to test response times and how other companies handle web leads.
Shred-It has exceeded all expectations and set a standard that will be hard to beat!
Here is the story of the fastest sale in Shred-It history (I’m just guessing on this, but when I tell you the story, you might agree..)
3:43 pm – I hit send on the contact form on the website.
4:00 pm – I receive a call from Reggie, informing me he has received my contact information and he just happens to be in Bristol, CT. Would I have time to meet him this afternoon? I do have time, so I tell Reggie to come on over..
4:20 pm – Reggie arrives. Because I’ve used Shred-It in the past, I am familiar with the service. I just need details. (price, how many bins, pick up details)
4:45 pm – Reggie and I sign an agreement for the services.
4:55 pm – After some small talk, Reggie leaves, ending his day on a high note. By the way, I just took care of a to-do in record time as well.
There you have it. 1 hour and 2 minutes from hitting send on a website to signing a contract.
I feel bad for Reggie. Now the boss is going to expect this all the time. Well done Reggie and Shred-It.