• Product Lines

Home / INC 500 / ETTER – An American Business Growth Story Part #4

ETTER – An American Business Growth Story Part #4

In Parts 1-3, we talked about Goal Setting, Building a Plan, Setting your KPI’s.  The fourth part of building a great business is creating your company culture and building your team.

First, start with your culture.  It is important to understand the current culture of your organization, your shortfalls and what behaviors you want to encourage in the workplace.  At ETTER, we created the ETTER Way.  It is a set of 4 behaviors that we want all of our team members to model on a daily basis.

1.  Make it bETTER – This speaks to continuous improvement and striving to be part of the positive environment, not the negative.  We are looking for Victors, not Victims.  Victors make it better, victims make it worse.  In work processes, communication and interaction, we always strive to ask “How do we make this bETTER?

2.  Drive and Embrace Change – It is natural that most people are resistant to change.  As the old saying goes, “The only person who likes change is a baby with a wet diaper”  We need to be aware of external and internal factors that will require us to change to ensure we are exceeding our customers needs and growing our business.

3. Be Focused, Accountable and Disciplined.  Very important to ensure that we are working on the right things (focus), are accountable to customers, dates and each other and disciplined in our approach and processes.

4.  Put the team first.  We say, the name of the front of the jersey is more important than the name on the back of the jersey.  This keeps us focused on the fact that when ETTER wins, all employees win.  They don’t just give SuperBowl rings to the Quarterback and Running Backs, they give them to the whole team.  Everybody plays a different role, but it is all for team achievement , not individual achievement. That’s how you win.

In the end, you have to change your culture and organization and gear them towards success.  As they say, “Change your people or change your people”.  When we hire, we hire culture first, skills second.

Stay tuned for Step #5