In Parts 1-3, we talked about Goal Setting, Building a Plan, Setting your KPI’s. The fourth part of building a great business is creating your company culture and building your team. First, start with your culture. It is important to understand the current culture of your organization, your shortfalls and what behaviors you want to encourage in the workplace. At ETTER, we created the ETTER Way. It is a set of 4 behaviors that we want all of our team members to model on a daily basis. 1. Make it bETTER – This speaks to continuous improvement and striving to be part of the positive environment, not the negative. We are looking for Victors, not Victims. Victors make it better, victims make it worse. In…